One of the most alluring or better say seducing word i feel is Oppurtunity Cost. Whenever i think of it all things all sprituality all sanity and insanity. In nutshell everything i.e. everything from earth to heaven from mountain to abyss, from here to there, from destiny to free will , everything we can think of comes in this so called oppurtunity cost.
One good example i would like to share (it was an idea given by my uncle). The world's most populus state at present is paying a lot of attention towards manufacturing sector from niddle to rockets but somewhere it may be not paying its attention . That region could be food sector which is most basic of all. So all food manufacturing units can have a big market there ,if they provide them with variety in food items.
In case of oppurtunity there is one SHER
KISI KO
MUQQAMAL JAHAN NAHIN MILTA
KABHI JAMIN TO KABHI ASSAMAN
NAHIN MILTA
more later